Award winning gaming company Amuzo, has worked with world class brands including the BBC, LEGO, Disney and Warner Bros., leveraging the power of games as part of a company’s marketing strategy. Amuzo develop games specifically to market a brand, product or company message in a dynamic, innovative and cost effective way.
Amuzo operate from an office on the South Coast of the UK, the so called ‘Silicon South’, employing 28 developers, designers and gaming experts in their creative force. In the past two years alone their branded games have been played over ¾ billion times and have reached the no. 1 spot on the iOS App Store in 150 countries.
With the number of smart devices surpassing the number of human beings on earth in 2015, and one in six adults looking at their mobile phone more than 50 times a day according to Deloitte, Amuzo base their business on getting company brands on these devices and in front of target audiences in the most effective and impactful way.
To operate at such a high level and continue to dominate the gaming market, Amuzo required fast connectivity across multiple UK locations together with business-grade capacity, to deliver their rendering requirements.
Amuzo were expanding their size by moving premises, and although the new location was supplied with an existing Leased Line, they knew they would require much greater speeds and higher capacity than currently available.
The expanding gaming company also needed to ensure high levels of customer data security as well as fast and efficient connectivity to enable workforce efficiency and productivity.
Amuzo use cloud based enterprise level production tools including Adobe Creative Cloud, Jira, BitBucket and Bamboo to help streamline and automate our workflow. The ability to rapidly build games on multiple platforms and have them instantly accessible by our clients outside of the UK is of tremendous importance to the way we work. Our games are constantly evolving and it’s very important our clients can share in the production journey. Without a fast and reliable internet connection we would not have been able to successfully implement our advanced development workflow, therefore causing un-necessary delays on our projects. Our challenges were looked after carefully by CORETX, they took the time to really understand and help us realise our requirements, limitations and ideal scenarios. Their flexibility and network size meant they were able to offer us a range of options to choose from which were tailored to us.
CORETX quickly identified that a dedicated Leased Line made with our own fibre from one our network PoPs would be the best solution. With direct connections to all of the leading network providers, and our own fibre, CORETX was uniquely placed to deliver the solution and in conjunction with the Government Connection Voucher Scheme, CORETX could make this even more cost effective. The result of this Pure Fibre solution for Amuzo was that the service was successfully delivered at a lower price than their old line and with 10 times the speed.
Because CORETX own their own network, the cost was extremely competitive and they were able to tailor the solution to our needs and we couldn’t be happier with the result. CORETX dug the fibre route themselves and installed their own fibre line directly from our office to their connected Data Centre. Looking forwards we don’t have a crystal ball, but, we have the peace of mind that a whole world of possibilities are now open to us as we are on on-net customer. Knowing we have technical support, and access to multiple pre-arranged partnerships with other carriers and exchanges nationally is a real comfort and boost for further growth for Amuzo.
From conception to completion the dedicated Leased Line took three months and as well as being 10 times faster than their original 100Mbps Leased Line, Amuzo also have the added benefit of being on-net with CORETX’s MPLS network. This means they have direct access to a whole host of additional services including SP connect, which provides direct connections to Amazon AWS and Microsoft Azure, From a security perspective they can also now benefit from DDoS protection services, access to Disaster Recovery sites, access to local and national colocation facilities and much more.
When our Leased Line went live, we actually couldn’t measure how fast it was, because it was off the speedtest charts! We are so excited about the upgraded level of service we can now offer our customers and with increased productivity who knows what we are now capable of! CORETX have become a trusted advisor for us on all things connectivity and IT infrastructure related, they are an extremely valued extension of our IT arm.
Every business is fast moving and this is especially the case for a technology focused business like Amuzo, our whole company is focussed on keeping people’s attention, so to allow our guys to work at the pace they wish and give our clients the results they want even faster, is only going to boost our success.
My only regret is not doing it sooner.